Course curriculum

  • 1

    Welcome & Introduction

  • 2

    Starting the Journey - From idea to Product

    • Session 1 - From Idea to Product / Service Video Training

    • Business Builders Workshop Workbook

    • Session 1 - Idea to Product / Service Audio

    • Quiz: From Idea to Product.

  • 3

    Building the Business

    • Lesson 1 - Business Development Questions & Financial Models

    • Lesson 2 - Creating Your Value/Product & Services Ladder

    • Lesson 3 - It's Time to Review Your Business

    • Lesson 4 - Creating Your Marketing Copy

    • Lesson 5 - Your Leads & Sales Tracking Model

    • Quiz: Building your business.

  • 4

    Business Building Questions Answered

    • When is the right time to start your business?

    • How do I secure Funding?

    • What are the challenges one should expect from idea generation to execution?

    • Should I focus on bigger customer or small ones?

    • What is the most effective way to approach market testing?

    • How to communicate the vision of the company beyond the service provider.

    • What is your advise in moving from a one man consultancy to multiple coaching?

    • Strategic Expansion

    • How do you balance your growth with the growth of your business?

    • What is marketing copy?

    • How do I grow my list?

    • How often should you be contacting potential clients?

    • How do you know your marketing material is reaching your target audience?

    • How can a small business compete with industry giants?